Creating Clear and Compelling Communications

Harness the power of structure and storytelling to develop engaging, rigorous and crystal clear documents, speeches or presentations.

Communications, whether written or spoken can succeed or fail for a number or reasons. Clarity, conciseness, rigour and engagement are elements of the holy grail of communication, but they can be hard to find. Fuzziness around core messages, unclear objectives and uncertainty around what to include and what to leave out are common issues. The solution lies in structure and storytelling.

This highly pragmatic course introduces a simple, yet powerful method, which will enable participants to develop dramatically simplified and more effective communications. The approach is applicable to a broad range of situations including emails, strategy presentations, technical reports, speeches, etc. It is particularly effective in streamlining content heavy PowerPoint presentations and is the antidote to Death by PowerPoint!

The session will provide you with proven tools and techniques and give you the opportunity to discuss your issues and develop practical solutions.

By the end of the course, participants will be able to:

• Formulate clear & audience focussed main messages
• Build compelling, concise & rigorous supporting points & arguments
• Create a story to engage the audience and provide context for the main points
• Convert this thinking into Word, PowerPoint, emails, etc.
• Understand which visualisations, such as charts, or diagrams can best be used to convey your messages*
• Incorporate 'stickiness' to make your communications more memorable*
• Apply tools and techniques to your own communication challenge*

* In 1 day version only

This course combines well with:

• Presentation Skills: The Audience is your Customer™

Format options

• ½ day
• 1 day
• 6-12 participants

Target audience

• All staff

Areas covered

• Audience analysis
• Storytelling
• Structure & logic
• Charts & diagrams
• Slide format